Alternatif Bank, aiming for a flawless and effortless digital experience, continues to make life easier for its customers with its new mobile application “Alternatif Bank Mobile” that combines the practicality of mobile banking with human touch.

Alternatif Bank launched its mobile application, Alternatif Bank Mobile, with a renewed technology and design in line with needs and expectations of customers. With Alternatif Bank Mobile, redesigned in line with the trends of digital age and changing user needs, retail banking customers perform all banking transactions effortlessly and they can get live support by connecting to the special portfolio manager assigned to them with a single click through the application. 

The Bank diverges from the competition by assigning a specialist ‘Portfolio Manager’ to all customers that use mobile banking, without any lower limit prerequisite, thanks to its new service model called ‘Digital Banking with People’. On the other hand, new features such as “VOV Account Extra Interest World” and “VOV Card Cashbacks” menus, where customers can transparently follow their earnings, stand out with the new menu structure that offer easy access to banking services on Alternatif Bank Mobile. The Bank aims to improve digital banking experience and grow its customer base substantially in the retail segment with its renewed mobile application.

“Our goal is to offer a flawless, effortless experience to all of our customers on our digital channels”

CEO Ozan Kırmızı, expressing his opinions on the digital banking strategy of Alternatif Bank, stated “As Alternatif Bank, we address digital and retail banking in a fully integrated manner and aim to expand our customer base with a substantial growth in this area. For us, digitalization is at the core of the total experience offered to our customers. We shape our strategy on this on this foundation and maintain our investments with an increasing momentum. Mobile banking has become the primary channel in our sector. According to 2023 year-end statistics of the Banks Association of Turkey, more than 90% of the customers that actively use digital channels perform their banking transactions only through mobile channels. Therefore, mobile experience of our customers is now more important and valuable than ever... Our goal is to establish a deepening relationship by offering a flawless, effortless experience to all of our customers on our digital channels. We consider our renewed mobile application as a crucial milestone in the path to this goal. While Alternatif Bank Mobile brings a new dimension to customer experience with its innovative design, product-service diversity, new value propositions, and functionality, it will also constitute a basis for the growth of our Bank in the retail segment in the upcoming period.”

Alternatif Bank Retail and Digital Banking EVP Gökay Dede made remarks about the renewed Alternatif Bank Mobile application and stated “In all strategic projects within Alternatif Bank, we focus on the expectations of our customers above all, and make our developments accordingly. In this context, we renewed our mobile application to offer a better and effortless digital experience. Renewed Alternatif Bank Mobile offers important benefits with its simplified, easy, and fast menu structure, as well as sub-menus such as “VOV Extra Interest World”, “VOV Card Cashbacks” that can be easily followed and that create value under the menu structure. The factor that reinforces the effortless experience, which differentiates our mobile application and which we emphasize, comprises the special portfolio managers to whom our customers can directly connect from within the application. With this service, under which we combine digital banking services with human touch with the motto ‘Digital Banking with People’, we offer every customer that uses the mobile application to special bank employees assigned to them whenever they need assistance with banking products and services. Therefore, we not only offer banking services to our customers, but we also work towards making them feel that we are at their side by offering financial solutions when they need. We realize this sometimes by displaying a function on the application at the right time, and sometimes with support and guidance to be provided by advisors that they can access and communicate directly when they need. We will continue adding value to the lives of our customers with benefits such as convenience, speed, and service diversity offered on digital channels”.

Renewed Alternatif Bank Mobile is accessible through all application markets and corporate website of the Bank.